5G is Here! What Impact Will it Have on the Customer Experience?

As 5G slowly but surely follows in its predecessor’s footsteps to become an everyday reality for businesses and consumers everywhere, now is the best time to start looking towards the future and take advantage of all the benefits and opportunities that 5G will offer to small and large companies. The next generation of cellular wireless technology presents:
  • Faster download speeds: Experts predict that download speeds will be 1,000 times faster with 5G compared to 4G. For example, downloading a movie right now can take about 20 minutes, but with 5G, it might only take a second.
  • Decreased latency: Latency, the time it takes for the end-user to retrieve data, will be reduced from 50 milliseconds to one millisecond or less.
  • Better network availability: 5G will increase network availability to 99.999 percent because it can support up to one million mobile devices per square kilometer.
What does all this mean? It means that 5G will take mobile performance to a whole new level. Customers will experience connectivity on a revolutionary scale, raising their digital performance expectations and user experience to new heights. Let’s take an in-depth look at the expert predictions for how 5G will impact the customer experience.

Advanced Personalization

Personalization is the key to good customer experience, even in today’s world. However, 5G will enable companies to offer unrivalled personalization due to fast data — the ability to use big data to generate real-time insights. Because 5G can hold an immense amount of information and travel at groundbreaking speeds, companies can utilize fast data to customize customer experiences for everyone who visits their website. This goes far beyond your ordinary customized digital ads. Real-time personalization will enable companies to engage with their audience like never before.

Immersive Virtual Reality Experiences

Virtual reality has gained a lot of traction in the past few years, but it’s not without flaws. For example, internet connectivity issues can cause lags and completely ruin the virtual reality experience. Luckily, 5G guarantees flawless connectivity and incredibly low latency, eliminating much of the virtual reality issues we have today and creating an incredibly lifelike virtual experience.

Increase in IoT Devices

    These ever-evolving digital changes can be a lot to process and grasp at first, but customer service automation can make your 5G transition a piece of cake. BlueLeap allows the end-user (that’s you!) to easily set up and integrate automations at the correct customer touchpoints. View our demo to learn more. Contact us if you have any questions or would like to get started creating personal customer interactions today!